I purchased a bath tub from Wayfair.com, the item price shown on order confirmation page was $20 more than what was quoted in the previous screen. I understand prices are subject to change, but i feel it is unethical to increase the price after the purchase button is clicked without any warning to the consumer.
The proper thing would have been to stop the purchase process and alert me of the increase in price. It seems like a bait and switch tactic, hoping that most customers would not notice such a minor increase in price, specially when the product costs more than a thousand dollars. Even on the confirmation screen wayfair.com had no text alerting me that the price charged was more than what I agreed to. Most customers would have not noticed the difference and would have chalked it up to taxes etc.
It was just pure luck that I noticed the difference and was able to call to get the amount credited back to my account.
The customer service agent was still able to see the old price when I called and could not explain why the item price on my order was $20 more. Wonder how many more customers out there have been charged small amounts more than quoted without their noticing.
Monetary Loss: $20.